PR ESSENTIALS

Service Description

Take your marketing to the next level, with our PR Essentials workshop. In this group class, you'll learn everything you need to know to confidently plan your business' marketing campaign. Class leaders with 20 years' experience in the media industry will guide you through subjects including: - What is PR? - Why you need PR - How to find and engage your audience - Creating usable, useful press assets - Building a PR strategy that will achieve your goals - How to integrate PR into your wider business plans - How to measure your results and stay on track This is our foundation level course that provides an overview to the skills you'll need and is perfect for sole traders, small business owners, in-house PRs looking to up-skill and beginners looking to dip their toes into the marketing world. We recommend taking this course before joining any of Cult Academy's other workshops.